Design Business Cards Dos and Don’ts
May 31st, 2010
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When you design business cards there are a few important things to keep in mind such as text size, typography, and content. The following is a list of guidelines that will help you when designing your own business cards. Keep in mind that graphic design is not a science but rather an art. Certain situations call for certain designs. Therefore, these simple guidelines are not rules.
Text Size
The first thing to consider when designing a business card is the size of the text. As a rule of thumb, the phone number and address needs to be at least 7 if not 8 points in size. Your name should be at lease one point size larger than the phone number. The title on the business card should be equal in font size with the phone number and address. It is also acceptable to make this line one size lower in point size. Lastly, if there is a company name on your card it should be at least twelve points in size.
Minimum Text Size
Do not design business cards with a text size of five points or less. When the text is this small it is nearly impossible to read. When using capitalized text, a font at 5 points or larger should work just fine. Also, if you are using a white or light colored type add an additional point to it because it will be harder to read if you don’t.
Typography
The term typography refers to the font you plan on using. If you are employed by a large company, odds are they have specific design requirements to align with the corporation’s brand. Keep in mind that not all font points are created equal, some print smaller than others. As an example, a 9 point Times font is not the same as a 9 point Copperplate font.
Content
Finally, when you design business cards consider the content that will go on the card. Information most often found on a business card includes the company logo and name, your name, professional title, telephone number, e-mail address, web site address, fax number, and address. You need to decide what content will appear on the business card. As an example, if you own a shoe shop your physical address is probably more important than your email address.
In conclusion there are many guidelines to follow when designing a business cards. Keep the following in mind as you craft a new business card.
This short article was sponsored by: Get On Google Page One. If you want your business web site on the front page of Google for much less than others are charging, click to learn more: How To Get Your Site On The Front Page Of Google
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